SEO for Makers: Tips for Getting Seen Online
SEO for Makers: Tips for Getting Seen Online
Creating beautiful products is only half the battle. Getting found is the rest.
If you’ve ever poured your heart into a handmade product, taken the perfect photo, and uploaded it online… only to hear crickets, you’re not alone. Visibility is one of the biggest hurdles creative small businesses face, and search engine optimisation (SEO) can feel like a confusing tech puzzle.
But here’s the good news: it doesn’t have to be.
This practical guide is written just for makers like you no jargon, no complicated tech talk. Just simple, actionable steps you can start today to boost your chances of getting discovered on Google, Etsy, and ForeverAfter.store.
🧠 What Is SEO (and Why Does It Matter)?
SEO is all about helping search engines (like Google) understand what your content is about, so they can show it to people who are looking for it. For makers, that means showing up when someone searches “lavender soy candle” or “crochet baby booties.”
Good SEO = more eyeballs on your work = more potential sales.
📌 Quick & Actionable SEO Tips for Makers
Use keywords your customers actually search for
Think like a shopper. Use phrases like “personalised teacher gift” or “handmade ceramic mug” in your product titles and descriptions.
Name your images smartly
Instead of uploading “IMG1234.jpg,” use descriptive file names like “handmade-bee-wax-candle.jpg.”
Don’t skip alt text
Alt text helps describe your images to search engines and boosts accessibility. Use simple descriptions like “lavender scented soy wax candle in glass jar.”
Optimise your product titles
Be clear, specific, and include keywords at the start. Example: “Personalised Leather Keyring – Custom Gift for Him.”
Link to your shop from social bios
Every backlink counts. Add your shop link to your Instagram, Facebook, Pinterest, and more.
Real-Life Example
One of our Forever After vendors updated her photo filenames and added clear titles with seasonal keywords like “autumn table decor.” Within two weeks, she saw a 35% increase in visits to her shop listing!
✨ You’ve Got This
SEO isn’t about gaming the system it’s about making sure your beautiful creations are discoverable by the people who need them. Start small. Pick one or two tips above and apply them this week. The momentum will follow.
